At Every, we think two of the best things about America are businesses that grow our economy – and the cities where they’re thriving. That’s why we’re shining a spotlight on both with a new travelogue. We’re calling it Every City in America and it features the best places to be in business in 2018 and beyond. Let’s go!


To kick off the series, we’re in New Orleans, one of the most interesting, soulful and lively melting pots in the world. Looking for a place to start up or expand? Look no further. With its ever-expanding tech scene, low cost of living, the most inspiring live music scene in live music, the Big Easy is so much more than Bourbon Street, tasty crawfish and an energy industry HQ – it’s a place built on stories, and a welcome place for entrepreneurs of all types.

Epic comeback story

In 2005, Hurricane Katrina devastated New Orleans. It would be impossible for us to comprehend and comment on how much this city and its people have been through. What we can say here is that more than a decade on, the turnaround is inspiring, and its businesses are thriving.

Here are three creative businesses that caught our eye.


A vintage button boutique
Selling to big stores and catalogs like Anthropologie Direct, the Palace of Versailles, the Smithsonian and even Japanese QVC, Grandmother’s Buttons is a boutique which creates a one-of-a-kind jewelry made from – you guessed it – antique and vintage buttons. Such a lovely founding story, thoughtful blog, and simply stunning merchandise.


Not your Dad’s barber shop
Meet impeccably stylish barber shop owner, Aidan Gill. He’s originally from Ireland, he’s outspoken, and he and his staff are going to give you the best shave and a haircut of your adult life. Even his insta has edge.


Ads with purpose
There are thousands of advertising agencies out there, all doing different types of work. Trumpet feels different. No, but actually. They help companies build believable brands and have even helped businesses and community organizations with their branding at the grassroots level.

All this and we forgot to mention the unbelievable food for you to have long, productive lunch meetings, an expanding film industry, and of course, all that Southern hospitality. How almost rude of us. Thanks NOLA.