Some of the biggest success stories in American history have one thing in common: failure. And lots of it. Benjamin Franklin was seriously electrocuted in his experimentation. Michael Jordan was cut from his high school team. Arianna Huffington’s second book got rejected by 36 publishers. Colonel Sanders was 65, retired and had $105 to his name before starting KFC.

As an entrepreneur chasing your dream, there will alwaysbe obstacles Low confidence in your product. Literal by-laws in your state. Lack of funding. Nearly impossible deadlines. That binger of a [Scandinavian cop show]( on Netlflix. There are so many reasons to get anxious, make bad decisions, put your dreams on pause, or quit altogether.

So how do you keep pushing forward in the face of obstacles? The answer isn’t easy, but it is simple.

Have a purpose. Make it clear. Start with Why.

We like what Simon Sinek suggests: Start with Why. It’s a way to help you differentiate beyond what product or service you sell or even how you sell it - it defines your reason for being in business. Doing the work of understanding your purpose or mission will help you define what motivates and inspires you, especially when the going gets tough.

Do the things that others aren’t willing to do.

You’re tired. You don’t want to make that sales call. Your customers are sending feedback and want responses tonight. You haven’t paid yourself in a month. Or three months. You… Get the idea. The point is, some days you won’t feel completely in control, and the best way to prepare is to develop habits that will propel you through long days and adversity. It’s these simple actions and habits – which you take no matter what – that will set you apart from the competition.

You’ll also do things you never thought possible, like building a relationship with your business idol or calling a key prospect and straight up asking for their business.

There’s so much opportunity out there and it’s the entrepreneurs who take consistent and purposeful action that will find a way to breakthrough.